India, reeling under the catastrophic impact of the second wave of COVID 19 has reached out to International economies for support in terms of Medicines and Health equipments. The surge in cases and death rates has gained attention abroad as many a International organizations, Multinational corporate and Associations including NGO’s are pledging help and support to India I time of distress by supplying Medicines, Oxygen concentrators and other important health equipments critical to save lives during this anxious juncture.
World Federation of Diamond Bourse [WFDB] too has come forward and partnered with world’s largest Diamond Bourse based in Mumbai, India the Bharat Diamond Bourse [BDB] to enable support and help to procure Medicines and Health related accessories. The WFDB has initiated a campaign to reach out to the world of Diamantaires called “” . The website lists the very essence of the campaign that has been initiated to support India to procure vital medicines and health equipments required to fight the deadly PANDEMIC faced by India and help tide over the situation at the earliest. An appeal made to over 20000 members by WFDB is seeing success as donations are pouring in to aid India in this crucial time.
To promote the campaign and appeal to the global fraternity on the excellent initiative by WFDB and BDB, a webinar was organized by Prernaa Makhariaa, social Media Influencer, jewellery blogger and a ‘Young Diamantaire Club’ member inviting Yoram Dvash, President WFDB, Anoop Mehta, President BDB, and Rami Baron, Founder, Young Diamantaires Club. The webinar threw light on the initiative of WFDB ‘India Aid’ campaign and the logical conclusion that will be reached to cross over the second wave due to the partnership between BDB and WFDB. On quizzing about the initiative Yoram Dvash opined, “ India has always played a pivotal role in the Diamond supply chain and has been in the forefront in supporting global causes and it is now time for WFDB and world diamond members to rise to the situation and help India tide over by aiding procurement of vital medicines and health equipments”. On this Anoop Mehta responded by thanking WFDB and said “At this juncture India needs Medicines and other health accessories that can go a long way in saving lives. I thank WFDB for having taken this important step to help India tide over the crisis and added that Mumbai and Surat are the back bone for a robust Diamond pipeline and both the Diamond cities are trying their best to keep up the supply even during this critical situation”.  Rami baron too emphasized on the brotherly relationship that Australia shares with India especially in the Diamond business and pledged all help from WFDB as well as Young Diamantaires Club for India and BDB to come out of the Red”.
The Funds raised through “” will be diverted to procure medicines and health equipments and WFDB has already initiated dialogues with Chinese counterparts to dispatch the said material. Once the shipment reaches Mumbai BDB would facilitate delivery of the said health materials to earmarked hospitals and COVID centers. The said medicines and health equipments would also be sent to a prominent NGO operating for the last two decades, Gem & Jewellery National Relief Foundation to enable further distribution to the needy.
The webinar ended with Prernaa Makhariaa thanking the speakers and reiterating the fact that India would be thankful to WFDB and BDB for the timely initiative that will be remembered long for having saved lives of innocent people. She also thanked Ms Sharon Geffen Head PR for WFDB, Harsh Shah and Jay Parikh for their contribution in making the webinar and “” a success.