Today, on the auspicious occasion of Akshaya Tritiya, we are observing a significant increase in customer visits. Our partner retailers are reporting positive outcome especially in South India where Akshaya Tritiya holds great cultural significance. Whether it’s preparations for upcoming weddings or selecting gifts for special occasions, there is a noticeable surge in interest in diamond jewellery. We are also seeing a demand for everyday jewellery known for its minimalist design, lightweight and ethical sourcing. Furthermore, there’s a notable trend towards purchasing items that carry intrinsic value, making natural diamonds particularly desirable’

Amit Pratihari, Vice President, De Beers Forevermark