Page 31 - Diamond Digest :: Nov. - Dec. 2023 Issue

Limelight’s new store to cater to a tasteful clientele who are diamond enthusiasts. With an enormous 1800+ sq.ft spanning across 3 floors in somajiguda – the jewel centre of this glittering city.
Founded by Pooja Sheth Madhavan, Managing Director, Limelight Lab- grown Diamonds, the brand has had a remarkable journey, transforming into a celebrated name in the jewellery industry. Speaking about the industry and the new store, she adds, “Every industry has faced the tides of change with the arrival of technology in that industry, such that one is forced to embrace the change that comes with it. So far the diamond industry was driven by the miners and their ability to control supply and inflate prices to earn high profits. Or what else could logically explain that 1 carat natural diamond retails at c. INR 5 lacs and a 5 carat ring (that
should be 5x) sells 20x higher at over INR 1 Crore! Now thanks to technology, the same diamond rock is grown, that too in India, without harming the earth and at the same time through reduced costs and no monopolistic manipulations of pricing. The Indian government has also supported the production of CVD
diamonds in India and we at Limelight truly believe in fulfilling the nations dream of being “Atmanirbhar” by offering our own homegrown diamond studded jewellery to our own Indian customers!”
Limelight Lab-grown Diamonds has established itself as the go-to destination for all things Solitaire, which offers a wide range of exquisite solitaire rings, earrings, bracelets, and necklines that reflect a perfect blend of a new age technology and traditional fine jewellery. The brand’s jewellery combines craftsmanship and elegance, offering sustainable luxury that allow consumers to make a responsible and a conscious choice for the environment.
Experience the magic of diamonds like never before with Limelight Diamonds.
31 • Diamond Digest • Nov. - Dec. • 2023