Page 30 - Diamond Digest :: Nov. - Dec. 2023 Issue

A New Luxury Destination for Jewellery in Hyderabad Inaugurated by Nb. Raunaq Yar Khan
Limelight diamonds, India’s largest sustainable lab grown diamond jewellery brand launched its new store in the city of Nizams – Hyderabad on 2nd Dec 2023, at Somajiguda. Known for its commitment to sustainable luxury, the brand is all set to offer an eccentric shopping experience of eco-friendly lab grown diamond (LGD) jewellery. The glamorous store launch was graced by prominent influencers of Hyderabad including the new Nizam of the Asaf Jahi family ‘Nb. Raunaq Yar Khan’ as an apt choice to inaugurate the new store.
Real diamond rocks that previously were
sourced from the mines are now grown in India through the CVD diamond technology. This is validated by all diamond grading authorities like GIA, IGI, SGL etc. CVD diamonds are eco- friendly and save up on the heavy mining costs. A ring studded with 1 carat of a natural diamond costs c. INR 5 lacs at the retail end. The same identical ring costs c. INR 1 lac rupees.
Since time immemorial, Hyderabad has been associated the diamond from the historic Golconda mines. A city of colourful bustling jewel bazaars. The city of Nizams is a conscious choice for
30 • Diamond Digest • Nov. - Dec. • 2023