PNG Jewellers, a name synonymous with timeless craftsmanship, unveiled its Diwali campaign with Brand Ambassador Madhuri Dixit Nene by launching two new collections in gold and natural diamond jewellery.

Saptam is a reflection of the Diwali’s true essence of togetherness, love, festival spirit, prosperity, new beginnings, enthusiasm, and delicacy, all centered around the core theme of grace. The Saptam Collection stands as a testament to PNG Jewellers’ commitment to providing customers with not just ornaments but to celebrate and share in the joy that the festival of light represents. This collection seamlessly blends traditional craftsmanship with modern design aesthetics, catering to the discerning tastes of the new-age Indian woman, who seeks a harmonious blend of tradition and contemporary elegance.

The collection boasts an extensive array of exquisite jewellery pieces like necklaces, earrings, rings, bracelets etc., meticulously crafted in Kundan, Jadau, Diamonds, and traditional gold. Each design is carefully curated to resonate with the seven emotions that define the festival season. Alongside the Saptam Collection in Gold Jewellery, the brand has also introduced the ‘EIINA’ Collection which is a novel natural diamond jewellery collection, specifically created for Diwali. While Diwali is traditionally considered a celebration of gold jewellery, the brand aims to cater to those who love diamonds above all! This collection presents phenomenal new designs for customers to adorn themselves with natural diamonds jewellery while sporting a new and fashionable look. Natural diamonds add the necessary sparkle for a very bling-y and divalicious Diwali.

As part of their festive offering, PNG Jewellers is delighted to extend a special offer of up to 25% on gold making charges and up to 100% on diamond making charges, making these exquisite pieces even more accessible to their valued customers.

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said about Saptam Collection, “We wanted to capture the diverse emotions that define Diwali and present them in the form of exquisite jewellery. The Saptam Collection is a tribute to these emotions, crafted with precision, love, and great thought. It’s a celebration of the festival’s essence, a blend of tradition and modernity, and a way for us to share the joy and radiance of Diwali with our customers.”

Adding to this sentiment, Bollywood icon and PNG Jewellers’ esteemed brand ambassador, Madhuri Dixit Nene, shared her thoughts saying: “I am absolutely in love with the Saptam Collection, and I hope that women all around will appreciate the beauty of the collection this Diwali.”

Both the collections will be available at all 42 of PNG Jewellers stores across India.