KISNA, from Hari Krishna Group is on its way to make its mark in central India as it launches its first franchise store in the city of Raipur. With this new store launch, KISNA continues to take a progressive step towards a shift in its distribution strategy as it aims to fulfill its promise and vision of making diamond jewellery accessible to all modern Indian women. With the mines to market set up of Hari Krishna Group, KISNA caters to the ever-evolving consumer preferences for all occasions and budgets. KISNA’s newest showroom in Raipur, Chhattisgarh is designed to offer the best and most preferred collections and designs for each age group. With tastes and designs curated as per local preferences, this new store offers an extensive range of high-quality and trendsetting designs perfect for everyday wear as well as the festive season.

The showroom’s grand opening witnessed notable celebrities Nakuul Mehta and Tamanna Sharma, along with Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and Mr. Parag Shah, Director, KISNA Diamond and Gold Jewellery.

Established in 2005, KISNA pioneered its distribution driven model – with a current footprint of 3500 + stores across the country making it the largest distributed diamond jewellery brand in India. KISNA launched three showrooms in Siliguri, Hyderabad and Hisar in 2022 and expanded into the state of Uttar Pradesh in 2023 with their first ever stores Ayodhya and Bareilly.

Expressing his thoughts on the new store launch, Mr. Ghanshyam Dholakia said, “We are elated to establish KISNA’s first showroom in Raipur and bring some of our newest designs to the heart of central India. We are working towards making diamonds accessible to all women in the country and with our expansion plans we aim to fulfil every woman’s aspiration of owning diamond jewellery in the country. At the new showroom, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond and gold jewellery options that they can wear for any occasion.”

Parag Shah added, “Launching our store in central India is our way forward to the next phase towards growth and expansion into the heartlands of the country. Chhattisgarh, as a state, is known for its unique designs in jewellery with launch of the KISNA showroom in the city, we aim to curate jewellery as per local tastes and cater to the growing demand of the state. On our roadmap to make diamonds accessible to all women across the country, we are also looking at intensifying our bond with local consumers and bringing them the highest standards of customer service.”

Attending the launch, Tamanna Sharma said, “It feels great to be part of the launch of KISNA’s new store in Raipur as they strive one step further to making diamonds accessible to women across the country. The wide assortment of modern wearable jewellery designs and styles that KISNA brings are a perfect reflection of preferences of every modern Indian woman. With a variety of mesmerizing collections, its diamond earrings and bracelets that are a personal favorite of mine.”

Nakuul Mehta said, “Being surrounded by solid women forces all my life, I have always seen them as inspirational beings that embody fervour, grit, compassion, and commitment through every aspect of their existence and having this association with KISNA is a perfect extension of my belief. Given my long-standing relationship with KISNA as part of the successful campaign ‘Teri Roshni Hu Main’, I am extremely thrilled to again be a part of KISNA’s expansion journey with the first-ever store launch in Raipur.”