Page 49 - Diamond Digest :: May June 2023

promote this initiative using 40% and incentivise consumers using 38% of the revenue receipts. Jewellery value chain will contribute over 100 Cr for this initiative.”
Mr Saiyam Mehra, Chairman, Chairman GJC, said“Thisuniqueandfirst-of-its-kindopportunity is being offered to jewellers and participants across the value chain, providing thousands of innovative and intrinsic designs for regular and occasion wear. At IJSF, jewellers will have the opportunity to attract customers to increase their sales, while consumers can take advantage of ‘never-before- seen’ designs and book their pieces for weddings and other special occasions. IJSF offers immense potential for the entire jewellery fraternity. Large industry players have shown interest in participating in this event. GJC expects the entire value chain to be part of this programme, which has significant revenue potential and can be used to promote the industry and incentivise consumers. GJC will encourage only credible jewellers with a formal business model and promote them to become organised and follow the best business practices.”
Mr. Manoj Jha, IJSF Joint Convenor, said, “We are launching a number of schemes to increase participation. Our bumper prize consist of 5 prizes of 1kg gold and a over 1000 periodical prizes of 25 grams of gold each along with assured limited edition coin with every coupon. GJC will incentivise consumers gift approx 35 Cr worth of Gift in Gold, Silver and Diamond studded jewelleries in all categories during IJSF Consumers will receive one coupon on the purchase of Rs 25,000. The entire programme is digitally driven and fully transparent to promote digital India for both jewellers and consumers. To understand the behavioural changes in Gen-Z, it is crucial to recognize that they constitute around 65% of India’s population. Gen-Z individuals can share their experiences as they use different jewellery for different occasions, which could be used as asset-creating instead of expense-creating awareness programme.”
Terms and Conditions in IJSF will be applicable and will be displayed on the website.
49 • Diamond Digest • May - June • 2023